A Brief, Incomplete, and Mostly Accurate History of Falling Behind on Your Books
People have been putting off their bookkeeping for roughly 7,000 years. We're here to fix that.

7,000 years of procrastination
A timeline of humanity's long and storied tradition of not doing their bookkeeping.
The Sumerians invented writing specifically to track grain and livestock. The very first written records in human history were bookkeeping. Even then, someone was definitely behind on their tablets.
Pharaohs employed scribes to track every bushel of wheat in the kingdom. When the books didn’t balance, the scribe got blamed. Some things never change.
Roman tax collectors were so hated that one of Jesus’s apostles was a reformed one. Even 2,000 years ago, nobody wanted to deal with the money stuff.
Luca Pacioli published the first description of double-entry bookkeeping. Debits on the left, credits on the right. It was elegant, logical, and immediately ignored by most business owners.
Henry Heinz started selling horseradish in clear glass jars — and later, ketchup. This has nothing to do with accounting, but give it a minute.
The 16th Amendment creates the federal income tax. Americans now have to track their income AND pay the government a cut of it. Bookkeeping procrastination immediately doubles.
VisiCalc launched. Then Lotus 1-2-3. Then Excel. Bookkeeping got easier. People still didn’t do it. The backlog just moved from a shoebox to a .xlsx file nobody opens.
Intuit moved bookkeeping to the cloud. Automatic bank feeds. Transaction imports. All the tools you need to stay current on your books.
Narrator: They did not stay current on their books.
Large language models can now categorize, reconcile, and organize thousands of transactions in minutes — work that takes a human bookkeeper weeks. For the first time in 7,000 years, catching up doesn’t have to be painful. It just needs a good name.
We put AI and human bookkeepers together, set a flat rate, and named it after a condiment. Because the only thing more universal than ketchup is saying “I’ll do my books this weekend” and then not doing them.
OK but actually though
Here's the real story. We're the team behind Holdings — AI-native business banking for small businesses. We talked to thousands of business owners. Every single conversation eventually got to the same place:
“My books are a mess and I don't know where to start.”
So we built the thing we kept hearing people ask for. AI does the tedious work in hours instead of weeks. A real person checks everything. You pay a flat rate per month of catch-up — the more behind you are, the lower the per-month cost. No subscription. No hourly billing. No judgment.
We called it Accounting Ketchup because (a) catching up on your books is literally what we do, (b) ketchup goes on everything and bookkeeping problems are everywhere, and (c) it made us laugh, and if you can't laugh about being 18 months behind on your books, what can you laugh about?
“I've been avoiding opening QuickBooks for 8 months. You fixed it in 4 days. I genuinely might cry.”
— An actual client message we received



What we believe
One-time, not forever
We fix your books and leave. Like a plumber, except we don’t charge $200 just to show up.
The price is the price
Flat rate per month of catch-up. You see it before you start. No hourly surprises.
Robots + humans
AI handles volume. Humans handle judgment. You get both.
No judgment, ever
2 years of uncategorized transactions? A QuickBooks file that makes your CPA cry? We’ve seen worse. Truly.
Built for the rest of us
Fortune 500 companies have CFOs. You have a QuickBooks login you forgot the password to. We’re here for you.
A Holdings Product
Built by the team behind Holdings
Accounting Ketchup is built by the team at Holdings — AI-native business banking for 1,000+ small businesses. We do checking, savings, bookkeeping, and now catch-up cleanup. Because your money and your books shouldn't be in different zip codes.
Learn about Holdings →7,000 years of procrastination ends here.
Your books aren't going to do themselves. (We checked.)